ABOUT

Ray & Chrome

ChromeCode is a discipline coaching brand that treats the mindset like an operating system. You install codes, the disciplines, that get things done.

Ray
RayHeads
Chrome
ChromeTails

THE STORY

Chrome and Ray coexist.

Chrome is the protector of Ray. These are codes that were built, and Chrome operates those lines of code.

  1. > code_01Brooklyn, age 10

    At ten, Ray's family came apart and he went into foster care in Bed-Stuy. An odd kid who did not fit in. That is where Chrome showed up.

  2. > code_02The first line

    The first time Ray heard Chrome tell him how to handle something, it worked. So he listened again, and again. A survival program, written one line at a time.

  3. > code_03The name

    Then the U.S. Army. The injuries from those years left him held together by titanium and metal implants, and with the name that stuck: Sgt. Chrome.

  4. > code_04The road

    Tampa, Amsterdam, Shanghai, Singapore, Miami, Tampa again, Dubai. New cities, new rooms, new starts. Every reboot ran the same code.

  5. > code_05The code, written down

    In 2023 he wrote it down: Chrome.Code: 21 Disciplines for Success. In 2025, The Confidence Hack. Today he coaches 1:1 from Dubai.

  6. > code_06Two sides, one coin

    Ray is the father, the nice guy, the one Sky gets. Chrome is the protector, the one the world gets. Chrome steps in when Ray can't, and has since Ray was 10.

“They said Bed-Stuy would break me. I said hold my code.”
CHROMECold Hearted Reasons Only Motivates Excellence
CODECreate Opportunities Doing Everything

> trace route

The code was written on the road

BORN 121

  1. 01Brooklyn
  2. 02Beijing
  3. 03Chinatown
  4. 04Bed-Stuy
  5. 05U.S. Army
  6. 06Tampa
  7. 07Amsterdam
  8. 08Shanghai
  9. 09Singapore
  10. 10Miami
  11. 11Tampa
  12. TODAYDubai
121 · 121 · 121
121 · 121 · 121

01 / a coin with three sides

HEADS

RAY

  • The father.
  • The nice guy.
  • Who Sky gets.

TAILS

CHROME

  • The protector.
  • Steps in when Ray can't.
  • Who the world gets.

THE EDGE

121

  • Balance. 1:1.
  • The coin never stays there on its own.
  • The work is standing it back up.

> The coin always falls.> One side takes over.> Discipline is standing it back up.

“You are not your trauma. But you are responsible for what you do with it.”
“Let your system do the work. Your emotions are not required to show up.”
“Therapy transforms the past; coaching builds the future.”
Chrome's signature